Instagram Marketing: A Preface

When Instagram first popped to the scene back in 2010, it absolutely was as with every other social platform: filled up with selfies, pets, pictures of food.

Fast-forward to 2022 and Instagram’s transformation from your simple photo sharing app into a full-on marketing channel is nearly complete.

Just examine many of the platform’s newest features! In the last year alone, Instagram has released many new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories, and the new standalone video platform, IGTV.

Regardless of whether you be employed in ecommerce, education, or media and publishing, its smart to develop a name on Instagram. However if you genuinely wish to prosper, you should know the woking platform (as well as your audience) inside and out, including which kind of content resonates most, how to construct an Instagram Stories strategy, and how to track your metrics and KPIs.

Why Instagram Marketing is vital to Ecommerce Success

You know how great Instagram is for sharing photos and videos with your friends, but it’s also a terrific channel for ecommerce marketing. But why?

Well, a clear reason is Instagram’s format. For that reason visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their goods. Whether through regular photos, videos, or Instagram Stories, an incredible number of businesses have learned that constructing a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s even the proven fact that Instagram users tend to be more engaged compared to the average social networking user. Although trends do seem to reveal that Instagram engagement is dropping, the working platform remains to be producing higher engagement rates for businesses when compared with both Twitter and Facebook.

But Instagram users tend to be more than only engaged – they’re also commonly web shoppers. As outlined by a recent study, 72% of Instagram users report making a purchase decision having looked at something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewellery.

This shopping mindset makes Instagram users the right audience because they’re high-intent and quick to change.

Another excuse Instagram can be so ideal for ecommerce has to do with the platform itself. Instagram has introduced a ton of new business-facing tools – and there’s definitely more ahead! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough a number of our online shopping experiences will begin (and end) on Instagram.

Doing this said, it would be an error to consider that just as you don’t sell ecommerce products your organization doesn’t belong on Instagram! Beyond its unique capacity to move products, Instagram can be an incredible place for businesses to create brand awareness and connect with new audiences (and customers).

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